Expanding the boundaries of vaccine discourse: impact of visual illustrations communication intervention on intention towards COVID-19 vaccination among victims of insecurity in Nigeria.

Research on how to promote vaccination among victims of conflict is scarce. In this study, we conducted an experiment to determine how an artistic illustration communication intervention delivered alongside counseling will influence the behavior intention toward COVID-19 vaccination. The study involved 470 respondents (n = 235 control) and (n = 235 treatment). Variables from social cognitive theory and theory of planned behavior were used to develop the study hypotheses. The result of the study showed that victims of conflict who are exposed to visual messages on COVID-19 vaccination reported greater self-efficacy than those who are not. Also, victims of conflict who are exposed to visual messages on COVID-19 vaccination reported greater task efficacy than those who are not. Furthermore, victims of conflict who are exposed to visual arts on COVID-19 vaccination reported more positive outcome expectancy from the vaccine than those who are not. Finally, the result showed that victims of conflict who are exposed to visual messages on COVID-19 vaccination reported intention to make themselves available for vaccination than those who are not. We discussed these findings and highlighted the nexus between insecurity and health promotion.

Effect of dramatized health messages: Modelling predictors of the impact of COVID-19 YouTube animated cartoons on health behaviour of social media users in Nigeria

Previous studies on the impact of Internet-powered media on health promotion have often neglected the relationship between message recall and health behaviour. Such neglect makes it look as though exposure to media messages automatically leads to recall. Also, other studies appear to have paid less attention to understanding if the perception of the existence or otherwise of a public health issue actually influences the effectiveness of health intervention. In the current study, the authors suggest a model that takes into consideration these existing gaps. They examined 470 social media users who were exposed to YouTube animated cartoons on COVID-19 using an example from a developing country. The authors found, among others, that perception concerning the realness of COVID-19 was the greatest contributing factor in predicting the effectiveness of YouTube animated cartoons on health behaviour. The scholarly theoretical and practical contributions of the findings are explored.